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Future Trends in Membership Benefits: What to Expect in 2026
The membership business is evolving rapidly, and organisations that rely on undifferentiated, one-size-fits-all schemes risk falling behind. As we approach 2026, member expectations are shifting toward more personalised, holistic, and values-driven benefits that align with their individual lifestyles and professional journeys. Understanding these emerging trends is essential for membership organisations seeking to remain relevant and competitive in attracting and retaining me

Christina Loukissa
Nov 33 min read


Top 10 Exclusive Discounts Your Association Can Offer in 2025
Today's professionals expect curated, high-value perks that deliver tangible savings on products and services they actually use. The key to successful member discounts isn't offering everything; it's offering the right things that feel genuinely exclusive and provide meaningful financial value. 1. Professional Software and Digital Tools Professional-grade software represents significant annual expenses for members. Negotiating member-exclusive discounts on essential tools fro

Christina Loukissa
Nov 33 min read


The "Portfolio Career" Member: How to Serve a Generation That Doesn't Stay Put
Traditional membership models were built for a different era, one in which professionals joined an association at the start of their careers, remained in the same industry for decades, and received benefits primarily through their employers. That world no longer exists. Today's younger professionals pursue portfolio careers, combining freelance work, contract roles, side projects, and frequent career pivots. Membership organisations that fail to adapt their value proposition

Christina Loukissa
Nov 33 min read


The Power of Proximity: Fostering Connection in a Hybrid World
The pandemic fundamentally altered how professional associations connect with their members, accelerating a digital transformation that...

Christina Loukissa
Oct 214 min read


The Quantified Self: Why Your Members' ROI is the Only Metric That Matters in 2026
As we enter 2026, membership organisations face the pressure to demonstrate tangible value to their members. Gone are the days when...

Christina Loukissa
Oct 214 min read


Beyond the Welcome Pack: Architecting a Member Journey for the Entire Lifecycle
The traditional approach of sending new members a welcome pack and hoping they'll remain engaged is no longer sufficient. Today's member retention requires a strategic, data-driven approach to mapping and managing the entire member lifecycle. From the moment someone first discovers your organisation to their potential reinstatement after lapsing, every touchpoint represents an opportunity to demonstrate value and strengthen the relationship. Understanding the Modern Member L

Christina Loukissa
Oct 213 min read


Why Gen Z Isn’t Joining Your Credit Union (And How to Fix That)
Gen Z is shaping the future of finance. They’re digital natives who value convenience, personalisation, and purpose in the organisations...

Christina Loukissa
Sep 33 min read


Inside the Mind of a Young Credit Union Member
Credit unions are built on trust, fairness, and community. But ask a Gen Z member what they value, and you’ll quickly see that their...

Christina Loukissa
Sep 33 min read


The business case for offering wellness discounts to members
Wellness discounts and health-related perks have become essential tools that deliver measurable value to both members and the...

Christina Loukissa
Aug 283 min read


How to promote your member benefits effectively on social media
Social media is a powerful engine for spreading the word about your services, and the same holds true when it comes to promoting member...

Christina Loukissa
Aug 283 min read


Member communication: Best practices for email and push notifications
Offers and exclusive discounts are only truly valuable if your members know about them and feel genuinely excited to engage. Too often,...

Christina Loukissa
Aug 283 min read


Building a Successful Member-Only Discount Programme for Small Associations
Creating a member-only discount programme can completely change how small associations connect with their members. Whether you are a...

Christina Loukissa
Aug 73 min read


Leveraging Credit Union Rewards Programmes to Boost Member Engagement
Credit union rewards programmes are the secret to unlocking deeper engagement, higher retention, and new member growth. This guide will...

Christina Loukissa
Aug 73 min read


The Ultimate Guide to Setting Up Member Discount Programmes
Delivering real value is what a membership organisation is about. After all, that is how you get members. Setting up a member discount...

Christina Loukissa
Aug 73 min read


What Credit Unions Can Learn from Netflix About Winning the Next Generation of Members
At first glance, Netflix and credit unions may seem worlds apart. One offers on-demand entertainment. The other delivers ethical...

Christina Loukissa
Jul 103 min read


Why Credit Unions Must Act Now to Engage Gen Z and Younger Members
Credit unions across the UK are facing a quiet crisis. Their member bases are ageing while Gen Z and younger Millennials, who are digital...

Christina Loukissa
Jul 73 min read
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