News & Insights

Parliament Hill partners with award-winning fitness platform

We are delighted to announce that we have formed a new partnership with fit4thefight and fibodo providing clients and their members access to online personal trainers and fitness classes.

fit4thefight, powered by Fibodo, is an initiative created to help fitness professionals offer their classes to their clients and anyone in their local community ahead of gyms and studios reopening. Allowing people to maintain their fitness, and personal trainers to maintain their business.

Client members will gain exclusive access to personalised consultations, one to one, or group fitness sessions across the UK with discount codes and offers being made available to members only.

fit4thefight has also pledged to donate all proceeds from its bookings to the NHS, as the country recovers from the economic impact of COVID-19. ukactive is working with fibodo as a strategic partner, to propose how NHS staff can benefit from the profits made from the fit4thefight campaign, in a small tribute to the work they have done.

This partnership has arrived at a crucial time, where the work/life balance has been disrupted by COVID-19 and members want to maintain a fitness routine that fits around their schedule.

Anthony Franklin, founder and CEO of  fibodo, said: “Exercise is essential to a healthy body and mind, and access to accurate and tailored advice from a qualified professional, wherever you are, cannot be underestimated. fit4thefight gives Parliament Hill’s 4 million+ client-members access to the types of training they need to stay active, while they cannot go to the gym, or take part in their usual fitness routines. This partnership will enable those in its over 90 member organisations, across industries, such as healthcare, professional services and construction, to maintain their fitness during lockdown. We expect that more than 80% of people exercising during the lockdown, will continue that trend as restrictions begin to ease.”

Kyra Ingrao, associate director, marketing and partnerships at Parliament Hill, said: “We’re pleased to add fit4thefight and fibodo to our benefits portfolio, and offer broader access to fitness training to help during lockdown, and as we progress into the next and beyond phases of lockdown.  The health and wellbeing of our clients, clients’ members and the Parliament Hill team have never been more important. We’re constantly looking for new and innovative ways to improve our offering, and fit4thefight and fibodo do just that despite the testing times and pandemic. Users of the platform and app will have even more motivation to keep moving and stay active throughout the year.”

To find out more about fibodo, visit www.fibodo.com, and for further information on its new fitness initiative, visit www.fit4thefight.org. Current social distancing rules should always be observed while training.

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