News & Insights

RCGP Plus wins Best Membership Engagement Strategy at MemCom Excellence Awards 2020

The Royal College of General Practitioners won the MemCom award for Best Membership Engagement Strategy with their benefit scheme RCGP Plus. Find out why they won.

This year’s Memcom Excellence awards took place as planned on Thursday 17 September, albeit with a slightly different format. With over 10 of our clients winning or being commended, we would like to pass on our congratulations to everyone that took part. In these dificult times members need the support and expertise of their membership organisations.

We would particularly like to pass our congratulations on to our client of over 2 years; the Royal College of General Practitioners, who won the category for Best Membership Engagement Strategy. Memcom connects senior leaders from professional bodies, trade associations, membership organisations and the wider non-profit sector to collaborate, harness best practice and celebrate achievement.

Their submission for the award detailed their successful member benefits programme, RCGP Plus, which is run and managed by Parliament Hill. The RCGP Plus programme provides member benefits to their 53,000 members (including international) adding value to their membership. This programme contributes towards member engagement and retention, and provides a revenue stream through partner marketing and commissions.

RCGP Plus was re-launched in summer 2018 in partnership with Parliament Hill with a new marketing strategy that focused on promoting the key benefits that their members could receive through the programme, which resulted in consistently high member engagement.

David Gunn, Senior Commercial Manager at the Royal College of General Practitioners said: “We're delighted that the scheme has been recognised externally and is a reflection on how RCGP Plus continues to play a huge part in keeping our members engaged. Parliament Hill’s support and member offers has certainly contributed to its success - offering our members added value to their membership with exclusive offers and discounts on products and services that are important to them. We really appreciate Parliament Hill’s additional support in reviewing our bid prior to submission and we are genuinely delighted to have won.”

Jennifer da Silva, Client Relationship Specialist at Parliament Hill for RCGP said: “Congratulations to the RCGP on their well-deserved win - it has been a pleasure working with the team. Our focus over the past couple of years was to support the College’s membership engagement strategy by providing them with a range of suitable products and services that actively add value to GPs’ personal and professional lives on a daily basis. We look forward to further supporting GPs through this time by adding to our dynamic product offering.”

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