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Association Management 101: Benefits & Advisory
Learn how partnering with a benefit management company delivers the exclusive perks and technology needed to compete in a digital world.
Christina Loukissa
1 day ago4 min read
Actionable Ideas to Increase Member Engagement Today
Boost association interaction immediately. From gamification and virtual communities to personalized outreach and saving challenges.
Christina Loukissa
Jan 143 min read
Defining Member Engagement: A Strategic Model for Associations
Discover the three layers of member engagement and how to use predictive data to transform your association’s financial health and long-term member loyalty.
Christina Loukissa
Jan 24 min read
The Role of Mobile Apps in Enhancing Member Benefits
Transition to a mobile-first member benefits strategy to build emotional loyalty, simplify access, and significantly boost your association's retention rates.
Christina Loukissa
Dec 25, 20253 min read
The "At-Risk" Member: Using Predictive Analytics to Prevent Churn Proactively
Key points Reactive retention strategies are no longer sufficient. Waiting for a member not to renew is too late. You must identify at-risk members months before their expiration date. Members reveal their intentions through digital body language. Behaviors like ignoring emails or not logging in are early warning signs. These data points collectively predict future churn. A proactive strategy requires centralized data and automation. You must connect data silos to trigger tim
Christina Loukissa
Dec 16, 20254 min read
Troubleshooting Common Issues in Member Benefits Platforms
Learn how to identify "silent failures," streamline login journeys, and use feedback loops to ensure your benefits platform remains a high-value retention tool.
Christina Loukissa
Dec 16, 20253 min read
Gamification is More Than Points and Badges: Building Achievement Pathways for Professional Growth
Key points Shallow gamification fails when it focuses on trivial tasks like "liking" posts. True engagement requires structured pathways that offer real professional value. The goal is to guide members from being a novice to an expert. Structured onboarding quests effectively reduce new member churn. Instead of leaving new recruits lost, you can guide them to complete profiles or join groups. This integrates them into the community immediately. Integrated technology is essent
Christina Loukissa
Dec 10, 20254 min read
The Unbundling of Membership: Offering Tiered and Flexible Models for a Diverse Audience
Key points The traditional "one-size-fits-all" membership model is no longer effective. Modern members expect personalization similar to streaming services. They want to pay only for the specific benefits they actually need. Tiered membership models cater to a wider audience. Different levels, such as Digital-Only or Premium, fit various career stages. This approach avoids pricing out young professionals or boring veterans. Success relies on strategic pricing and robust techn
Christina Loukissa
Dec 7, 20253 min read
Understanding the Legal Framework for Membership Discount Programmes
Protect your association’s reputation. Learn about GDPR compliance, liability limits, and consumer rights to ensure a secure, trustworthy program.
Christina Loukissa
Dec 3, 20253 min read
Why Value Is the New Trust: Turning Member Benefits into Credit Union Loyalty Engines
Key points While trust attracts members, delivering tangible everyday value is now essential for retaining them long-term. Modern members demand personalized, digital-first benefits that go beyond standard rates to improve their daily lives. A dedicated benefits platform creates consistent engagement, differentiating credit unions and turning member loyalty into a habit. For decades, trust was the bedrock of credit union membership. Shared values, local connections, and perso
Christina Loukissa
Dec 3, 20252 min read
Gamifying Belonging: What Happens When Saving Feels Like a Challenge, Not a Chore
Key points Gamification turns the often tedious task of saving into an engaging challenge, significantly boosting member motivation and satisfaction. Shared challenges and interactive elements create a strong sense of community, strengthening the emotional bond with the organization. Reward systems and visible progress tracking encourage consistent positive financial behaviors and ensure long-term member retention. Saving money is one of the most important habits a person can
Christina Loukissa
Dec 2, 20252 min read
Why Feelings Drive Finance: The Emotional Science Behind Member Loyalty
We like to think people make rational financial decisions. But more often than not, it’s emotion, not logic, that determines whether someone sticks with your organisation or walks away. For membership organisations and credit unions alike, understanding the emotional science behind member loyalty is no longer a nice-to-have. It’s the key to long-term engagement, retention, and relevance, especially among younger members. Here’s how it works. 1. Trust is emotional, not transa
Christina Loukissa
Dec 1, 20252 min read
The Membership Payback: How Everyday Perks Turn Credit Union Members into Lifelong Advocates
Key points Credit unions can enhance member loyalty by providing ongoing, tangible value through perks and benefits. Offering a range of perks helps drive daily engagement and reinforces the value of membership. Effective communication and user-friendly design are crucial for ensuring members are aware of available benefits. Why do some members leave after a year, while others stay for life? It often comes down to one simple thing: value. For credit unions, loyalty is not jus
Christina Loukissa
Nov 28, 20252 min read
The Future Is Mutual: Why the Next Generation Still Believes in Community
Key points Younger generations seek belonging through shared purpose and beliefs, rather than just geography or location. Principles of fairness, transparency, and shared ownership are highly attractive to ethical Gen Z members. To retain modern members, organizations must deliver their mission through seamless, friction-free digital experiences. In a world shaped by digital convenience, individual branding, and constant change, you might think the days of mutual support and
Christina Loukissa
Nov 27, 20252 min read
If Monzo and Revolut Were Mutuals: What Credit Unions Can Learn from Challenger Banks
Key points: To capture younger generations, credit unions should emulate challenger banks by creating a bold brand identity that fosters a sense of community and belonging, rather than just offering financial products. Retention relies on becoming useful every day. Credit unions can achieve this by offering personalized perks, retail discounts, and friction-free digital tools that provide value beyond monthly transactions. They’re digital-first, mobile-native, and have manage
Christina Loukissa
Nov 26, 20252 min read
From Payroll to Purpose: The Untapped Power of Civil Service Credit Unions
Key points Civil service credit unions have a strong foundation of financial trust due to payroll deduction, fostering long-term relationships with members. Younger members expect more digital options and clear value from their credit unions, presenting both a challenge and an opportunity for engagement. Implementing a dedicated member benefits platform can enhance engagement and provide tangible value, helping credit unions modernize their offerings. For decades, civil servi
Christina Loukissa
Nov 25, 20253 min read
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