There are over 8,000* membership organisations in the UK, who exist for a variety of different reasons; whether that is Professional Golfers, Chartered Accountants, an owner and enthusiast of caravans or a GP.

Good member benefits will help your membership organisation to:

• Attract new members
• Retain your existing members
• Support you in engaging with your existing members

Here are some examples of the different types of member benefits that you can access:

• Exclusive health and wellbeing information

Health and wellbeing benefits are now an essential element to any membership organisation’s member proposition. A benefits programme filled with wellbeing content, perks and advice can boost your organisation’s engagement levels, as well as reflecting company values. In present times, it has never been more important to show support to members when they are experiencing hardships, both mentally and financially. Members who feel satisfied with the support they are receiving are more likely to renew their membership, therefore resulting in growth of the organisation.

• Scheme sites and a virtual community

A membership site that is easy to navigate provides an opportunity to build a strong online network where your members can talk amongst themselves in forums, activity walls, or with direct member messaging. It also gives you a chance to use your community to vet other content ideas, test out new content, get feedback, and much more.

• Webinars and events

As an organisation that wants to retain members, nurturing your member audience and encouraging them to grow professionally is something that is very important. Supporting members and giving them knowledge and confidence in their own field as well as supporting on other diverse topics such as current affairs, retirement planning, planning for changing interest rates, healthy recipe ideas and more.

Now that we are able to meet face-to-face why not boost your membership communities with regional or national networking events and conferences. Although online networking has grown during the pandemic-years, it is essential to provide space for your members to connect and build relationships in their industry, building their own careers and supporting younger members too.

• Discounts on shopping, travel and experiences

Providing access to shopping discounts allows your members and their families to save money on their everyday spend, including groceries, clothing and other house hold items. If your members are making a significant saving on everyday costs (possibly saving the cost of their membership fee), this is a major reason for them to renew their membership.

As well as everyday savings, some organisations provide offers to members on more luxe purchases such as holidays, tech products and experiences. As a result of these savings, members are saving money, therefore giving them the flexibility to save for their future or other expenses they may have.

If you are interested in finding out more about member benefits and how they could support your organisation, please get in touch with us at info@parliament-hill.co.uk or call 0207 710 9494.

Notes:

*8,000 membership organisations – https://memberwise.org.uk/influence100/