Member benefits can help an organisation enhance its value proposition. Even if membership organisations don’t position member benefits as the main reason for individuals (or businesses) to join their organisation (although some do!), if they are utilised effectively using the correct strategy, they can be a valuable part of an organisation’s membership proposition.

If an organisation can easily demonstrate that members can save money, and most likely the cost of their membership subscription, then the reasons for ‘not joining’ are reduced. This can be a key psychological step in the joining process and an effective attraction strategy.